Know your worth

Work at Home Moms… Know Your Worth!

Yesterday I was putting dishes away in the kitchen when I heard a sweet voice from the middle of the staircase call to me. “Mommy, look at this!” My 4-year-old held up what looked like Lego Duplo steps, so proud of his creation. Naturally, I did my typical mom thing and asked him to tell me about it. He didn’t say much… just that people buy things like that for A FEW HUNDREDS OF THOUSANDS OF DOLLARS.

I choked on my laughter.

Then I realized something… my son knows his worth, and he unapologetically announces it to the world. He decided the time and creative energy he put into building his Lego creation was worth a few hundred thousand dollars and was confident in the fact that people would pay it.

So… What Is Going On With Moms That We Don’t Feel the Same About Ourselves?

Adulting can feel so hard sometimes… especially when you’re unlearning and relearning everything you previously knew. Such is the journey in entrepreneurship…

Who knew… our small children are sometimes the best coach we can find to pick out our own insecurities! They mirror to us how we treat ourselves, where we could improve, and where we should strive to be more efficient (and yes… I’m still waiting on the machine I asked Santa for that washes, folds, and puts away laundry).

I mean… that $30 Lego set can miraculously turn into $300k with a little creativity… then what is stopping you from turning your education investment into something that produces an income as well?

It was a final tipping point for my mindset shift… if my 4 year old can see it… then what is stopping me from seeing it?

Mom, Know Your Worth…

I hear it all the time in entrepreneur support groups. “You’re charging too little” … “Do you know how much you’re worth?” … “You need to charge more for what you’re doing” …

I fell into the same rut too… actually I’ve done it many times. Because as a woman, I’m awesome at second-guessing myself and allowing my insecurities to get in the way of receiving compensation for the energy and value I put out to the world.

(Did you catch that? A TOTAL limiting belief I had… that women must second-guess themselves. When we really don’t need to, we just ended up conditioned that way)

I caught myself earlier today trying to talk myself down on a price for an online course I’m setting up… because I need to “work harder to earn” the amount I was initially wanting to charge… then I took a moment to laugh because I thought I moved past that limited belief.

Seeking Help in Learning Your Worth

I spent a lot of time in 2017 and 2018 working with two incredible no-nonsense next-level business coaches that incorporate spiritual growth with personal growth in their programs and merged it with nonlinear marketing and intuitive strategy. It was an incredible experience. When they mentioned how much the courses are that I’ve created should be worth… I about choked.

One course in particular I provide for my team leaders at no charge… I contemplated selling it for $1,250… talking with these coaches… they estimated it to be worth at least $5,700. My initial thought: “Holy Crap…. who would pay me that much money? Who am I to be worth that much PER enrollment??” – yeah… a lot of mindset training and overhauling my customer avatar went into overcoming that. I then realized… when I charge the higher price, it becomes an investment… an investment of information that my students are more likely to learn and actually use the information I present, and the more likely I will be working with my intended audience. Not to mention how much I put in to creating the course, between personal experiences, hours spent researching, and finances spent in various courses that provided inspiration.

So this morning’s encounter with my Little Man had me thinking… If my son’s Lego creation is worth $300k… why couldn’t my flagship course be worth $5k?… Especially when that course teaches stay-at-home parents how to scale their home-based businesses, without losing sight of important family needs or losing themselves completely. It is an investment that, if followed, will be well worth the cost. Plus, it cost me over $45,000 and countless hours to develop (not including my $124k college degree in business with an emphasis on strategy).

And like any normal self-critical entrepreneur uncomfortable with their “worth,” I ended up spending the rest of the year continuing my training for my team leaders for free… and not publicly releasing the course… even though I know the dramatic number of people who would benefit from it.

Sometimes Old Habits Die Hard

It is so easy to fall into the cyclical trap where you just can’t seem to move forward because you’re paralyzed in not thinking you’re good enough.

And then we are reminded of all the people we could impact and serve… if we stepped outside our comfort zones. We would be doing them a disservice by not sharing your message.

Sometimes that is just the motivation we need… helping someone else who needs what we have to share. Who are we to deny that need? We are all here in this life on this earth for a reason. Don’t deny yourself your ability to help make a difference.

Making a change sometimes requires that extra motivation and sense of purpose.

Nicole Graber

Relearning How Much You’re Worth

Have you seen the blog post about the man who said he can’t afford his wife to stay home with their son? He estimated if he were to outsource everything his wife did for their family, he would have to pay approximately $74,000 each year.

This tells us on average we, as stay-at-home moms, are worth at least $74,000 annually. Not including the extra things we do, and not to mention the income and assistance we help others with as we work from home. $74,000 each year that we go without. And that isn’t even taking into account the amount of love we put into our priceless duties.

Not at all a number to scoff at, especially when realizing that number is above the average income for American families.

Money Is Not a Direct Reflection of Your Worth

While taking care of household needs and family needs isn’t a job that pays… not being paid for that “job” doesn’t make the work itself less valuable, noble, or needed.

Merging that mentality to entrepreneurship… to provide additional services to others without charging may also be considered noble… but it can also be draining… both in your energy and in your finances.

Money is not a reflection of your self-worth… but instead a reflection of the value the marketplace puts on the energy you submit to it.

Putting your knowledge, perspective, and energy out into the world at some point should attract an equal amount of energy back to us. When we allow the energy we put out to be returned to us, we end up receiving measurable ways to calculate the value of our effort.

The more value you put out… the more value you receive. In motherhood, this means the strength in our relationship with our children. In business, this means the financial reciprocity of the value of our message/services/products in conjunction with our marketing techniques.

Author: Nicole Graber

Title: Writer, Editor, Wellness Consultant, Business Strategist

Expertise: Natural Wellness, Healthy Lifestyle, Home Business Strategy, Motherhood


Nicole is a military-trained research analyst, homeschooling mom, healthy lifestyle consultant, and flexible business strategist. She is the heart and mind behind and, and is a syndicated writer with bylines from and the AP newswire. After living through and overcoming a season of homelessness and chronic health, Nicole developed a passion for helping others develop healthier habits using functional nutrition, herbalism, flexible business strategies, and renewing faith.

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